I wish we could see such stuff in Singapore, it'd actually be pretty cool. Via AdNews (30 June issue):
Eat large
Health-conscious food outlet SumoSalad undertook some pretty clever marketing in Melbourne last week, staging a "protest" at the launch of a well-known US doughnut establishment. SumoSalad activists delivered a passionate message to all those queuing in line - don't become an obesity statistic by eating fatty junk food treats - eat a health balanced diet instead. Their message was delivered to hundreds of devoted doughnut fans that camped overnight outside Krispy Kreme. The stunt was coordinated by Sydney marketing agency Big River Creative.
It's attention-grabbing, bold, and entirely amusing. What's not to like? Even their website gives you full nutritional info of their salads and dressing, definitely scores some points there.
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