Simon Anholt (nation branding guru) would be proud that our little red dot has managed to create this concept of the Singapore island and then pursue it remorselessly.
In the 1990s, Graham Thomas (then CEO of Saatchi & Saatchi) promoted Singapore ruthlessly- whether through tourism, the Singapore Girl, or economic interests. Now in the 21st century, it's reassuring to know that our efforts in Singapore's nation branding have not gone to naught, for we have garnered a gargantuan amount of... unique awards that do not run along the lines Best Airport or Busiest Port:
(Awards list via LIME, thanks!)
In the 1990s, Graham Thomas (then CEO of Saatchi & Saatchi) promoted Singapore ruthlessly- whether through tourism, the Singapore Girl, or economic interests. Now in the 21st century, it's reassuring to know that our efforts in Singapore's nation branding have not gone to naught, for we have garnered a gargantuan amount of... unique awards that do not run along the lines Best Airport or Busiest Port:
- World's Largest Contingent of Balloon Hat Wearers
- World's Longest Bra Chain
- World's Biggest Game of Musical Chairs
- World's Largest Gathering of Dancing Dragons
- World's Fastest Text Messenging
- Longest Distance Swum with One Leg Vertically Upright (I can't even imagine)
- Most Expensive Car Bought by a Singaporean (The lucky car? A Pagani Zonda F, apparently hits 100km/h in less than 4 seconds. Totally useless feature because it's practically illegal to go that fast anyway.)
- Longest Toe-Weaving (referring to errr, friendship bands)
- Fastest Time to Drink 350L of Milo from a Milo Truck (won by NUS!!! Good to know it's not just all study and no play)
(Awards list via LIME, thanks!)
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